The image

Grazia Piccininno - Cersaie 2012

Once again this year Cersaie has been won over by female creativity. Grazia Piccininno, a student on the Industrial Design degree course at the University of Genoa’s Architecture Faculty, under the supervision of Prof. Vannicola, is the winner of the second edition of the Beautiful Ideas competition for the image of Cersaie 2012, this year exploring the theme of “Ceramic evolution”.

The simple and highly effective design submitted by Grazia Piccininno for Cersaie 2012 is a three-dimensional image consisting of two angled red tiles resting against each other to form a roof, a symbol that represents the world of architecture and interior design. This idea was judged as the most effective for conveying the spirit of the show and the evolving role of ceramic and bathroom furnishings, which combine tradition with an ability to adapt to the many functions now demanded by the market.